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Artnova Studio & Galleries was established in 1989 and gave birth to the concept of an exclusive studio for artists to design and create Soft Art Paintings in a new technique developed in Israel by local artists.
In the soft painting technique the artist uses synthetic acrylic fibers in a wide variety of shades (substituting the familiar oil or water based colors which artists use in a standard painting).
For the purpose of rendering the image the artist makes shapes using these fibers, pieces of synthetic felt or burlap and colorful acrylic strings of different thicknesses, thus effectively painting with these materials to create their ideas.